The classical music industry has a very traditional crowd, which is often reflected in their digital products. However, that’s not all there is to the industry. As a professional musician himself, Dick knew that there are younger musicians out there who have different tastes and needs than their colleagues. He asked me to design and create a contemporary website with them in mind, where string musicians can purchase or rent a new instrument from his collection. This includes violins he created himself, which he wanted me to highlight on the website. I was also asked to create the branding, including a logo, and to photograph and edit every product.